What it costs to hire an app developer
Rates for freelance app developers vary by seniority, platform, and region. The table below reflects typical ranges on Selfwork.
| Level |
Hourly rate (USD) |
Typical MVP cost |
Best for |
| Junior |
$25 – $45 |
$4k – $10k |
Simple utility apps, internal tools, prototypes |
| Mid-level |
$45 – $80 |
$10k – $25k |
MVPs with payments, auth, and a backend |
| Senior |
$80 – $140 |
$25k – $60k |
Production apps, complex state, App Store launch |
| Specialist / Lead |
$140 – $220 |
$60k+ |
Fintech, healthtech, AR, real-time, scaling teams |
Fixed-price milestones are common for MVPs and feature builds. Weekly retainers (typically 10, 20, or 40 hours) work better for ongoing product work, A/B testing, and post-launch iteration.
Formats and use-cases
App developers on Selfwork are hired for a wide range of formats:
- Native iOS apps in Swift and SwiftUI, including widgets, App Clips, Live Activities, and watchOS companions.
- Native Android apps in Kotlin with Jetpack Compose, WorkManager, and Material 3.
- Cross-platform apps in React Native (Expo or bare) and Flutter, sharing 90%+ of code across iOS and Android.
- MVPs and prototypes to validate ideas with real users on TestFlight or Google Play internal testing.
- Feature additions like in-app purchases, subscriptions via RevenueCat, push notifications via OneSignal or FCM, and deep links.
- App rescues — taking over abandoned codebases, fixing crashes, and shipping updates that store reviewers approve.
- Backend integration with Firebase, Supabase, AWS Amplify, or custom REST and GraphQL APIs.
- Specialist domains including fintech (KYC, Plaid, Stripe Connect), healthtech (HIPAA-aware flows), on-demand marketplaces, social apps, AR with ARKit and ARCore, and AI features powered by OpenAI or on-device ML.
Four hiring steps on Selfwork
- Post your brief. Describe your app idea, platforms, must-have features, integrations, timeline, and budget. Attach Figma, wireframes, or competitor links.
- Get matched in minutes. Selfwork surfaces freelance app developers whose stack, rate, and availability fit your brief. You see live online status and recent work.
- Shortlist and interview. Chat or jump on a call with 2–4 candidates. Ask for code samples, App Store links, and references from similar projects.
- Fund a milestone and start. Place the first milestone in escrow, kick off, and release funds as deliverables are accepted. Scale up or stop anytime.
Common brief mistakes to avoid
- Saying "like Uber but for X" without listing the 5–10 screens you actually need first. Scope creep starts here.
- Skipping the backend question. Decide early: Firebase, Supabase, or custom. It changes who you should hire.
- No design assets. If you do not have Figma files, budget for a designer or hire a developer who pairs with one.
- Vague platform requirements. "iOS and Android" can mean native (two builds) or cross-platform (one codebase). Pick a direction.
- Forgetting store accounts. You need an Apple Developer account ($99/yr) and Google Play account ($25 one-time) in your own name.
- Ignoring post-launch. Apps need updates for new OS versions, crash fixes, and store policy changes. Plan a maintenance retainer.
- No analytics plan. Decide on Mixpanel, Amplitude, PostHog, or Firebase Analytics before launch — retrofitting is painful.
Verification and escrow
Every app developer on Selfwork goes through identity verification, portfolio review, and a skills check against their declared stack. Senior and specialist tiers also pass a live technical interview. You can see badges for verified App Store and Google Play shipments directly on profiles.
Payments run through escrow. You fund a milestone, the developer works, and funds are only released when you accept the deliverable. If something goes wrong, Selfwork mediates. Code, designs, and repository access remain yours under a standard work-for-hire agreement included in every contract.
Frequently asked questions
How fast can a freelance app developer start?
Most matches on Selfwork begin within 24–72 hours of accepting a proposal. Urgent briefs with clear scope and budget often start the same day.
Should I hire a native or cross-platform app developer?
Go native (Swift / Kotlin) if you need top performance, deep OS features, or platform-specific UX. Choose React Native or Flutter for faster MVPs, smaller budgets, and shared logic across iOS and Android.
Can one app developer handle both iOS and Android?
Yes — cross-platform developers do this routinely with React Native or Flutter. For two native codebases, plan on either a generalist who is strong in both or two specialists working in parallel.
Do app developers on Selfwork handle App Store and Google Play submission?
Yes. Most seniors manage the full submission process, including App Store Connect setup, screenshots, privacy declarations, and responding to reviewer feedback.
Who owns the source code?
You do. Every Selfwork contract includes a work-for-hire clause assigning all IP, code, and design assets to you on milestone release.
Can I hire an app developer long-term after the project?
Absolutely. Many clients start with a fixed-scope MVP and convert the developer to a weekly retainer for ongoing feature work, maintenance, and store updates.